Quipped Clothing

Embark on a journey with Quipped Clothing, where each design is a testament to the playful spirit of Australian culture. Crafted in Perth, Quipped Clothing blends humour with style, turning everyday attire into an expression of cheeky charisma and local artisanship. Each piece is a nod to Australia’s quirky sayings, designed to inject a smile and spark conversations through your daily wardrobe.

Date:

January 2021

Project Type:

Conceptual

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Background

Amid the uncertainty of Covid-19, Quipped Clothing emerged with the aim to infuse light-heartedness and connection into daily life. Inspired by the spontaneity and wit of making a 'quip,' the brand name underpins a unique approach transforming classic Australian slang into literal, engaging illustrations on T-shirts.

This mission supports local sourcing and sustainable practices while fostering a community spirit through apparel that encourages dialogue and delight.

Challenge

The challenge for Quipped was to carve out a niche in Perth’s saturated streetwear market, resonating deeply with an audience drawn to the humorous aspects of Australian culture. The task was to craft designs that were intricate enough to captivate yet simple enough for the screen printing process, involving meticulous planning around colour choices, print sizing, and the selection of materials and inks.

Solution

As the sole designer and creator, I oversaw every aspect of Quipped's production, from the initial sketches to the final screen-printed shirts. My hands-on approach ensured each design authentically reflected the whimsical nature of our sayings, maintaining the integrity and uniqueness of the Quipped identity. This direct involvement was essential in shaping a brand that truly embodies the playful, cheeky spirit I envisioned.

Outcome And Impact

Quipped Clothing has captured the imagination of its target audience, demonstrating the potential to redefine streetwear with a humorous twist. The brand’s debut collection, featuring witty takes on Aussie expressions, has garnered positive feedback for its innovative designs and commitment to sustainability.

While conceptual, Quipped is poised to make a lasting impact, offering more than just clothing but a vibrant reflection of Australian humour and community connectivity.

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