Udda

Step into the vibrant world of Udda, where each can is not just a milkshake but a revival of cherished flavours packed with a modern twist. Udda's bold, recyclable cans deliver a punch of nostalgia paired with 15g of protein, making every sip a sustainable, healthful indulgence tailored for today's eco-conscious, dynamic lifestyles.

Date:

January 2023

Project Type:

Conceptual

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Background

Udda was conceived to revolutionise the flavoured milk market by merging the comforting, familiar tastes of childhood milkshakes with contemporary, eco-friendly packaging. Aimed at bold, trendsetting consumers who are as passionate about sustainability as they are about style and health.

Udda presents a range of milkshakes designed to appeal to both the nostalgia and the nutritional needs of its audience. Each serving delivers a significant 15 grams of protein, transforming each nostalgic sip into a healthy protein boost.

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Challenge

The beverage market is crowded with options that often blend into one another. Udda needed to stand out by offering a unique proposition—nostalgic milkshake flavours with health benefits, such as high protein content, packaged in an environmentally responsible way.

Another challenge was differentiating its packaging in a market dominated by cardboard options, making Udda’s choice of a recyclable aluminium can a radical point of difference. The brand also aimed to avoid being just another sugary beverage by ensuring the shakes were both delicious and nutritionally beneficial.

Solution

Udda's cans are designed with a minimalist, bold aesthetic that captures attention on the shelves, with each flavour represented by a distinct colour, enhancing their visual appeal and making them easy to identify. By opting for aluminium cans, Udda embraced sustainability, offering an eco-friendly and practical packaging solution for on-the-go consumption.

This packaging choice not only supported the brand's environmental commitment but also set Udda apart from competitors who still use traditional cardboard. Extensive market research guided the product formulation and marketing strategy, focusing on reaching consumers who value a blend of taste, health, and environmental awareness.

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Outcome And Impact

Udda has redefined the concept of a milkshake—combining nostalgic appeal with modern nutritional standards and environmental consciousness. By innovating in packaging and product formulation, Udda aims to encourage a shift towards more sustainable consumption habits, positioning itself to transform consumer perceptions in the beverage market.

Udda's efforts to showcase eco-friendly practices will hopefully spark discussions about sustainability in the beverage industry, positioning itself to transform consumer perceptions and inspire other brands to adopt greener methodologies.

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